- June 2-June 4: 11:00 am – 6:00 pm
- June 5: 11:00 am – 5:00 pm
PPWLN (Packaging & Processing Women’s Leadership Network – Latin America) will host a FREE breakfast during EXPO PACK México 2026. This engaging session will bring together women leaders from across Latin America to share their career journeys, leadership experiences, and insights on professional growth in the packaging and processing industries. Attendees will have the opportunity to connect, exchange ideas, and build meaningful relationships while being inspired by real stories of leadership and success. Don’t miss this valuable opportunity to network and be part of a growing community of women leaders.
*Please note that the session will be hosted in Spanish.
Space is limited, so be sure to confirm your attendance today!
PMMI’s Young Professionals Network is a group of engaged young professionals in packaging and processing dedicated to advancing the industry’s next generation of leaders through education and networking. Learn more about the network here. Please note that content is only available in English.
Adriana Rueda is currently director of Packaging Development Innovation for Latin America at L'Oréal, where she leads the regional open development strategy and drives portfolio transformation through innovative packaging solutions. With more than 16 years of experience in top-tier global companies, she has built a strong track record in research and development, specializing in materials, manufacturing processes, and end-to-end project management across consumer goods, pharmaceuticals, food, and cosmetics.
Before taking on executive roles at L’Oréal, Adriana held leadership positions at COEXPAN, Groupe Rocher, SC Johnson, Bimbo, S. A. de C. V., and Pfizer. In each role, she strengthened her expertise in R&D management, business case preparation, operational continuity, food safety, and strategic resource allocation, leading multifunctional and multicultural teams across North and Central America.
Recognized for her strategic clarity, reliability, and competitive mindset, Adriana stands out for her ability to mobilize teams toward tangible results. Her passion for tackling major challenges drives her ambition to become a global benchmark in packaging material innovation and in the agile, successful implementation of new products in dynamic and highly demanding markets.
Andrade holds a degree in Chemical Engineering from the Universidade Federal do Paraná in Brazil and brings more than 12 years of experience in packaging research, development, and engineering.
She has held leadership roles in packaging development as well as engineering and technology in leading consumer goods companies such as Grupo Boticário, Beiersdorf, and Henkel. During her more than four years at Beiersdorf, she led the regional packaging sustainability strategy, focusing on design for recycling, PCR content, and consumer-centered innovation.
She also served as Packaging Manager at Walmart de México y Centroamérica, where she led the packaging strategy for the company’s private label brands with a strong emphasis on sustainability. She is currently Regional Packaging Development Manager for the high-growth hair and body care category at Henkel.
