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EXPO PACK Keeps You Informed!

EXPO PACK México in collaboration with Mundo PMMI presents the second series of webinars where you can learn about industry trends, market opportunities and more. Connect to our live webinars and exchange views with the experts. EXPO PACK and  Mundo PMMI "Building Connections through Education" 

Join us for 4 informative 1-hour webinars!

*Webinars will be presented in Spanish. 
WEBINAR #1: August 19, 2020 - 10:00 am - 11:00 am (CDT)

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FRONT-OF-PACKAGING WARNING LABELLING FOR  FOOD AND NON-ALCOHOLIC BEVERAGES IN MEXICO: a reality to approach with knowledge.

Presented by:

Alejandro Malagón, President of CANAINCA and vice president of CONCAMIN.
Jonás Murillo, General Director of CANAINCA.

Attendees will learn:

  • Expected impacts and scope upon the entry into force of NOM-051 regarding consumers, companies, and product marketing. 
  • When and how is it viable to use persuasive elements on branding (children's characters, celebrities, interactive elements, etc.)?
  • Who and how will monitor and verify the application of provisions, and what sanctions are foreseen upon non-compliance?
  • How will used values and reference nutrition values change compared with the previous norm?

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WEBINAR #2: September 1, 2020 - 10:00am - 11:00am (CDT)

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DESIGNING MEMORABLE BRAND EXPERIENCE THROUGH MULTISENSORY PACKAGING.

Presented by:

Carlos Velasco, PhD, associate professor at BI Norwegian Business School in Norway, a consultant and author.

Attendees will learn:

  • Applications of multisensory design of packaging in response to the demands by highly conscious customers on issues such as security, hygiene, protection, sustainability, the experience, and the moment of truth with the product and its package, in these uncertain times because of the pandemic.
  • Multisensory packaging: What it is and why it bears an essential opportunity for brands.
  • How the multisensory approach and new technologies (such as Augmented Reality) are transforming the way in which packages are designed and how consumers interact with them.

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WEBINAR #3: October 13, 2020 - 10:00am - 11:00am (CDT)

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INNOVATIONS OPPORTUNITIES IN PACKAGE DESIGN FACING THE SURGE OF E-COMMERCE IN LATIN AMERICA.

Presented by:

David Freyre, founding partner and design director at the agency ImasD.
Silvio Colombo, packaging consultant and coordinator of post graduate studies on Packaging Technologies at the Argentinian Packaging Institute. 
Guillermo Dufranc, project manager at Tridimage.

Attendees will learn: 

  • Success cases histories in design and development of packages for the digital sales channels and their distribution logistics. 
  • Necessary conditions for packages and packing to conform with the demands of electronic commerce. 
  • Impacts of the COVID-19 pandemic on the purchasing habits of consumers and its effect on required qualities of packaging and packing. 

 

WEBINAR #4: November 18, 2020 - 10:00am - 11:00am (CDT)

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SUCCESFUL MODELS OF CIRCULAR ECONOMY AND PACKAGING IN LATIN AMERICA AND THEIR IMPACT UPON THE “NEW NORMAL”.

Presented by:

Nydia Suppen, PhD, founder and director of the Life Cycle Analysis and Sustainable Design Center (CADIS) in Mexico. Consultant and a specialist in responsible production and consumption from the United Nations.

Attendees will learn: 

  • Challenges for the Latin American packaging industry facing a Circular Economy.   
  • The use of Global Guidelines from the United Nations Environment Program (UNEP) for the supply of information about sustainability of products. How to present environmental affirmations and empower consumers to facilitate their decisions. 
  • Detailed description of success cases of circular economy in Latin America. 

 

malagonHe is president of CANAINCA and vice president of the Mexican Federation of Industrial Chambers (CONCAMIN). He also holds an executive position at Jugos del Valle - Santa Clara and is president of the Healthy Life Movement (MOVISA). Malagón has over 35 years of experience working for Grupo FEMSA and the Coca-Cola System, where he made part of strategic growth projects leading teams..

jonasHe is General Director of CANAINCA as representative for 95% of the sector, which is affiliated to the Chamber. His management has been decisive in incrementing the Chamber’s presence before authorities, as well as the national and international private sector. For more than 4 years, he worked as General Director of the Mexican Bakery Industry and Similars National Chamber.

carlosCarlos Velasco is an associate professor at BI Norwegian Business School in Norway, a consultant and author. He obtained his doctorate in Experimental Psychology from Oxford University (United Kingdom). After that, he carried out post doctorate studies in the UK (Sussex University), Malaysia (Imagineering Institute), and Singapore (Nanyang Technological University). Carlos’ work is multidisciplinary, involving psychology, marketing, and the human-computer interaction. He specializes in the comprehension of the multisensory experience and its basic principles.

davidDavid Freyre, founding partner and design director at the Colombian agency ImasD, which for 15 years has strived for a connection between research and creativity to create higher impact packages for numerous Latin American brands.

silvioSilvio Colombo, packaging consultant and coordinator of post graduate studies on Packaging Technologies at the Argentinian Packaging Institute. He heads Teckdes, a strategic design and development management for new products agency in Argentina.

guillermoGuillermo Dufranc, project manager at Tridimage, an agency specialized in strategies for ambitious brand projects with offices in Argentina, Ecuador, Guatemala, and Mexico, winner of prestigious packaging design awards.

nydiaShe is a consultant and a specialist in responsible production and consumption from the United Nations, founder and director of the Life Cycle Analysis and Sustainable Design Center (CADIS) in Mexico, position in which she applies her studies in Mechanical Engineering, Robotics and Automatization from the Monterrey Higher Studies Technological Institute (ISTEM), as well as her doctorate in Life Cycle from the Osaka University of Japan. 

Organized by  PMMI

Supported By    canica   canifarma   canipec  canilec   canaco    canagraf   canafem  aame